Cemento is a creative coworking space that facilitates the growth of creatives in the Dallas metroplex by providing them with access to resources such as equipment, classes, and networking opportunities. The name itself speaks to the idea of being a foundational component in the journey of a young entrepreneur. The studio needed an identity that would build upon this idea of formative growth without overshadowing the creative product of the community. 

Photography by Roger Gallegos.

Branding, Logo Design, Digital Design

Inspired by the idea of Cemento being a space for foundational growth, the visual language utilizes shapes referencing building blocks and outward momentum. 

Elise Garcia 2024