KD New York
Branding, Digital Design, Print Design
KD New York is an activewear brand located in the Bronx, New York. The brand was created in the 80s by two former dancers, and has a deep commitment to comfort, sustainability and creativity in their clothes. The brand has innovative ideas such as creating an entire line of high-quality cashmere that is 100% plant-based, and ensuring every item is custom made-to-order.
Despite the unique ideas coming from KD, their visual language was not accurately communicating these same values. This rebranding campaign sheds light on the history and legitimacy of the brand while emphasizing their commitment to individual expression and breaking free from typical dancewear conventions.
Images sourced from Unsplash & KD New York. This is a conceputal project.