McCormick Gourmet

Packaging Design, Photography
McCormick is a brand that has helped consumers of all types to create flavorful meals for more than 125 years. This rebrand recenters their ‘gourmet’ line towards consumers who are willing to be more adventurous and artful when selecting the flavor profiles for their dishes.  

This is a conceptual project.

+ Each tin contains information regarding the story of the spice itself, reinforcing the belief of McCormick Gourmet to always source their spices from the natural origin. 

Elise Garcia 2024