Cinemark — Elise Garcia Design

Cinemark

Category:
Packaging Design,
Brand Identity Design

Year:
2022

Location:
Dallas, Texas

Team:
David Broderick, Creative Director
Tayler Culligan, Senior Designer
Elise Garcia, Designer
Brandon Gunderson, Designer
Zach Hale, Creative Director
Jesse Chacon, Photographer

Completed at:
The Matchbox Studio

Cinemark, a global movie theater brand, was seeking a refreshed brand identity that would offer more excitement to the movie-going experience.

The refreshed brand identity positions the experience at Cinemark as being larger than life, bringing a newfound energy and vibrancy to their visual expression as well as brand messaging. The team worked to develop a new system of packaging, in-theater graphics, as well as identites for supporting sub-brands.

Let’s bring your vision to fruition.