Seraph

Category:
Brand Identity

Year:
2022 

Location:
Salt Lake City, Utah
Credits:
Elise Garcia, Designer
Zach Hale, Creative Director
Hines, architectural renderings
Stocksy, Photography
Greg Reese, Copywriting

Completed at:
The Matchbox Studio
Known for its sweeping panoramic views and distinct entranceway, South Temple Tower has long been a part of the Salt Lake City community. 

With its transformation into residential living, Seraph needed a brand needed that would honor the building’s roots while blending seamlessly with contemporary interiors. Surrounding natural textures combined with architectural inspired patterns position Seraph as timeless, textured living.












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